Built for the Trades. Not the Trends.

We’re not here to chase aesthetics or pump out generic designs.
We’re here to speak the language of the people who actually build this world — the ones who lift it, wire it, weld it, fix it, and keep it running when everyone else is asleep.

This isn’t a clothing line.
It’s Tradespeople Pride — a mindset forged in grit, sweat, and real-world work ethic.

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Who We Serve

If you know the weight of a full toolbox…
If you start your day before the sun and end it when the job is done…
If you’ve got calloused hands, steel in your spine, and a sense of humor OSHA would frown at…

Then yeah — this is your tribe.

We rep the backbone of the workforce:
Electricians. HVAC techs. Mechanics. Truckers. Plumbers. Carpenters. Welders. Operators. Fabricators. Millwrights. Linemen.
And every blue-collar badass in between.

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Why We Exist

Because you’re tired of cheesy slogans and “blue collar aesthetic” made by people who’ve never lifted anything heavier than a laptop.

You want gear that actually reflects the trade life — the grit, the pride, the brotherhood, the stories earned in steel-toe boots.

Our designs are created in-house by people who get it — people who’ve worked the trades, lived the trades, and understand that this isn’t just a job.
It’s an identity.

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What We Stand For

This isn’t about selling shirts.
It’s about representing a motto:

Respect the Craft. Rep the Trade.

Every piece we make is a reminder of who you are and what you’re built for —
not trends, not clout, not approval…

Just honest work, done right.